Now live on the Shopify App Store
EmailGater lets you blur any product on your Shopify store and ask visitors for their email to unlock it. They get access. You get a lead - at the exact moment they actually want what you're selling.
Free plan available · No credit card needed · Works with any Shopify theme
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The problem with pop-ups
Think about the last time a pop-up appeared 3 seconds after you landed on a site. Did you sign up? Or did you close it and keep scrolling?
Most email capture tools show a pop-up when someone lands on your site. That's when they know nothing about you, they haven't seen your products, and they have no reason to hand over their email.
EmailGater flips that. The email prompt appears only when someone wants to see a specific product - the highest-intent moment in your entire store.
They're not giving you their email for a 10% discount they'll forget about. They're giving it because they actually want to see what you're selling.
How it works
Install EmailGater from the Shopify App Store and turn on the app embed in your Theme Editor. One toggle. No code.
Go to "Lock Products" and pick which products to gate. You can lock one product or your entire catalog - no limit on any plan.
Visitors see a blurred product with an email prompt. They enter their email, the product unlocks instantly, and their email lands in your dashboard - tagged with the product they unlocked and the time they did it. On return visits, the product shows up automatically with an "Exclusively for you" tag.
What you get
Every captured email shows up in your EmailGater dashboard with the product name and timestamp. Export as CSV any time. Your data, fully owned by you.
Lock individual products or full collections. The blur overlay appears on product pages, collection pages, your homepage, search results - everywhere that product shows up.
Once someone unlocks a product, their browser remembers them. On their next visit they see the product right away with an "Exclusively for you" tag. No re-entering their email.
Built with Shopify's native Theme App Extension system - no custom code injected into your theme, no third-party scripts slowing things down, no Lighthouse score drops.
Whether you're on Dawn, Prestige, Impulse, or a custom theme - if it runs on Shopify Online Store 2.0 (or older), EmailGater works out of the box.
You control all the data. Full privacy policy included. Billing runs through Shopify's native system so there's nothing extra to manage.
Who uses EmailGater
Launching a limited product? Gate it before it goes live. Build your list before the product drops, then email everyone at once when it's available.
High-end or members-only collections? Lock the products behind an email gate. Visitors feel like they're getting access to something special - because they are.
Releasing a new season or campaign? Gate your lookbook or editorial products. Capture emails from people who are genuinely interested in your brand.
Want to reward your most engaged shoppers? Gate new arrivals so only email subscribers see them first. Run it as a perk for signing up.
How we compare
Klaviyo, Privy, Omnisend
Pop-up tools capture emails broadly - usually with a discount code when someone first lands on your site. EmailGater captures emails at the product level, from people who want a specific thing you sell. That's the difference between a list and a qualified list.
Built-in Shopify feature
Password pages lock your whole store or a whole collection. EmailGater locks individual products - so the rest of your store stays open and you don't lose any other sales. Your store stays open. Your best product becomes your best lead magnet.
Back-in-stock tools
Waitlist tools make visitors wait for access - sometimes days or weeks. With EmailGater, visitors enter their email and the product unlocks immediately. No waiting, no drop-off.
Pricing
All plans include unlimited locked products and work with any Shopify theme. Paid plans add CSV export and higher email limits.
Free
Features
Lite
or $40/year and save 17%
Features
Plus
or $60/year and save 17%
Features
Premium
or $100/year and save 17%
Features
All plans billed through Shopify. Cancel any time from your Shopify admin. Annual plans save ~17% vs monthly.
Questions
Yes. EmailGater uses Shopify's native Theme App Extension system so it works with any Shopify theme - Online Store 2.0 and older legacy themes.
No. The app runs through Shopify's native app embed system and doesn't inject any custom code into your theme. Your Lighthouse score stays the same.
They live in your EmailGater dashboard. You can view them paginated by product and date, and export them as a CSV any time. You own the data completely.
Yes - that's exactly how it's designed. You pick which products to lock. Everything else on your store stays visible as normal.
They won't see the email gate again. Their browser remembers them using a local token, so returning visitors see the product right away with an "Exclusively for you" tag.
The free plan is permanent - not a trial. You get unlimited locked products and up to 50 email captures lifetime. It's enough to test the concept on a small store before committing to a paid plan.
Yes. You control all the data. A full privacy policy is included, and no data is shared with third parties.
The merchants capturing the most emails aren't running better pop-ups. They're asking at a better moment.
Install Free on ShopifyFree plan · No credit card · 3-minute setup